Experts in Franchise and Local Area Marketing
We've identified common challenges in franchise marketing,
In our extensive experience working with franchisees and location-based businesses across Australia, we've identified common challenges in franchise marketing, particularly the need for local marketing autonomy. A notable case involved a restaurant franchise with over 80 locations, where franchisees expressed a strong desire to connect directly with their local audiences. However, the centralised brand messaging often felt too generic and failed to resonate at the local level.
To address this, we initially managed a process where each franchise could submit an unlimited number of posts monthly. Our team drafted the content and coordinated with the head office for approvals and revisions, a process repeated up to 30 times per month for each franchisee. This method proved to be both time-consuming and costly.
Realising the need for efficiency and scalability, we developed an innovative solution: an automated franchise social media solution tailored for franchises and multi-location businesses like Bunnings, Tackleworld, Bioguard and IGA. This SaaS application Content Monarchy streamlined the content approval process, ensuring that posts were not only consistent and on-brand but also finely tuned to the unique demands of each locale. This automation significantly reduced overheads and improved posting frequency and engagement. Our partner platforms include Facebook, Instagram and Google Business. This means users of the software can post live or schedule content for a later date, wtihout leaving the platform.
Three, six, and twelve-month evaluations demonstrated remarkable increases in engagement, website visits and phone calls from the outset. Our solution empowers franchisees to engage effectively with their local markets while maintaining the franchisor's brand integrity across all digital platforms. The success of this approach highlights the critical balance between brand consistency and local relevance in franchise marketing.
Common Challenges in Franchise Digital Marketing
| Problem | Solution |
|---|---|
| Posting consistently to social media is too time consuming. | Post one month of content in 20 minutes |
| Outsourcing to a social media agency is too expensive. | Our software solution costs local businesses $275 per month. |
| Small business owners don’t have the skills to post engaging content on social media. They don't know how to use hashtags. | We’ve done all of the hard work for you. Anyone can do it, from the tradies wife to the tradie himself. Your admin team, your waitress, even your 13 year old son can use it. |
We think local marketing problems can be solved with the Content Monarchy.
