Legislation: Electrical Industry

Legislation: Electrical Industry

When it comes to social media marketing in the electrical industry in Australia, businesses need to ensure they are compliant with both industry-specific regulations and general advertising and consumer protection laws.

Penalties for Unlicensed or Unsafe Electrical Work

• Individuals: Fines up to $40,000 for unlicensed electrical work. If the work exposes someone to the risk of death or serious injury, penalties can escalate to $600,000 or 5 years' imprisonment. ​Dawson Electric

• Corporations: Fines up to $110,000 for engaging in or allowing unlicensed electrical work. ​WorkSafe.qld.gov.au

Here’s a summary of the key legislative and regulatory requirements you should be aware of:

1. Australian Consumer Law (ACL)
Regulator: ACCC (Australian Competition and Consumer Commission)

• Applies to all industries, including electrical services.
• Prohibits misleading or deceptive conduct, false claims, or unsubstantiated testimonials.
• Ensure your social media content does not misrepresent:
  • Qualifications or licences of electricians
  • Scope of services
  • Pricing or availability
• Disclaimers should be used where necessary, particularly in promotions or time-sensitive offers.

2. State-Based Electrical Licensing Requirements
Regulator: varies by state (e.g. QBCC in QLD, Energy Safe Victoria, NSW Fair Trading)

• Always include licence numbers in advertising where required (some states mandate this).
• Do not imply a business is licensed if it is not.
• If promoting compliance certificates, safety standards or inspection services, ensure the claims reflect actual qualifications and compliance.

3. Industry Best Practices (not legal but recommended)

• Avoid showing dangerous or unsafe work practices in images/videos.
• Ensure any advice or tips shared via content (e.g. "how-to" posts) do not encourage unlicensed or illegal electrical work by the public.
• Maintain brand reputation through respectful and compliant engagement.